Monthly Archives: January 2017

Why People Ignore Your Newsletter

Most donor newsletters suffer from at least one of the following flaws.  Many suffer from all seven. Flaw #1 Your newsletter fails the “you” test.  A good donor newsletter is friendly, even intimate, in tone.  If you instead use an … Continue reading

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Diversify Your Funding Sources

Cash revenue streams for nonprofit organizations include, among others: Individuals (this represents 75% of charitable giving in the U.S.) Foundation and corporate grants Government grants (federal, state, and local) Community/civic groups Churches United Way Fundraising events Fees for service (from … Continue reading

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